Straight Talk for a Straightforward City

Bostonians don't sugarcoat things—we're known for keeping it real, with a sharp sense of humor and just the right amount of sarcasm. So, when we teamed up with the City of Boston to spread the word about an awesome perk residents should be using, we knew the campaign needed that signature Boston edge.

Deliverables included a successful social campaign and over 12 OOH Placements.

ECD: Jen Perry