Fender is synonymous with iconic music history and legendary guitars. To support their performance marketing needs, we built a dynamic creative model, beginning with eCommerce and expanding to include Fender Play, their online learning platform. By establishing a retainer relationship, we ensured we addressed top priorities every month.

Utilizing an Agile Sprint approach, we started each phase by coordinating with our media team to set priorities, working closely with the client to create briefs based on those needs, and managing our process of pitching ideas and executing at the highest level. Digital banners and paid social proved to be the most effective combination, and our team of exceptionally talented Motion Designers consistently delivered, resulting in steady ROAS growth over the past four years.

Team includes: Senior Motion Designers Gavin Schlerf, Michael Monsef , and Lisa DeMoranville