I led the successful rebranding of Country Thunder, a series of multi-day country music festivals held in diverse locations. The rebrand created a cohesive yet locally resonant identity, inspired by national parks patches to celebrate each location's unique charm and heritage. Core themes of authenticity, heritage, regional experience, fandom, community, and delight were emphasized. The strategy prioritized year-round fan engagement, optimized social media presence, and focused on creating memorable experiences at every touchpoint. Bold, simple designs with a unified color palette highlighted local culture and the “country spirit.” The rebrand showcased executional excellence, visual and verbal continuity, and the intangible benefits of joy and community, ensuring a lasting connection with fans beyond the final act.