To commemorate the 30th anniversary of the Big Valley Jamboree (BVJ), an iconic country music festival in Camrose, Alberta, Canada, we embarked on a mission to rejuvenate its brand. Our goal was to craft a fresh and contemporary visual identity that would resonate with both long-time attendees and new generations of country music fans. Drawing inspiration from the festival's storied history, its unique location, and the heartfelt sentiments of its audience, we created a design that honors BVJ's legacy while infusing it with a modern flair, ensuring its enduring appeal for years to come.

Team includes: Designers - Julia Govoni and Thomas Suglia