As part of Gupta Media's first fully integrated campaign, I was proud to be on the inaugural team that drove over 25,000 annual streaming subscriptions for the SuperMotocross Video Pass ahead of the inaugural SuperMotocross World Championship.

For the 2024 season campaign, we developed high-energy visuals and captivating storytelling that spotlighted rider storylines and fueled fan engagement. Our hero video became the centerpiece of the campaign, building excitement and anticipation for the upcoming races throughout the first half of the SMX season.

Each SMX rider has a unique style and story. Our visuals aimed to create personalized content for each rider, complemented by a series of countdown graphics in a five-day lead-up to the season opener at Anaheim Stadium.

Our campaign successfully captured the essence of SuperMotocross, forging a powerful connection between the riders and their fans, and setting the stage for an exhilarating 2024 season.

Team includes: Graphic Designer, Julia Govoni. Senior Motion Designer, Michael Monsef